What is SEO: Complete guide for you to rank at the top of Google in 2020

This guide will teach you everything you need to know about SEO to rank your site better on Google.

More than just teaching you, I’m also going to give you practical examples. All updated for the best 2020 strategies for SEO.

Esse artigo faz parte da série Como Criar um Site. Uma série para iniciantes de como criar um site do zero.

For this article, I’ll assume that you don’t know anything about SEO, so let’s start from the beginning and move on to more complex points. Anyway, I suppose you already have a website and you want to rank it better on Google through SEO strategies.

If you’re following our guide on how to create a website, then you probably already have a website in the air to be able to test strategies. Either way, I suggest you have a website so you can already test some of the strategies and suggestions presented to get the best results in Google searches.

Index:

  1. What is SEO
  2. SEO Fundamentals
  3. Keyword Searches
  4. PAGE SEO
  5. Technical SEO
  6. Off-page SEO
  7. SEO for video
  8. Trends

Without further ado, simbora for the content!

1 – The That is SEO

The term SEO comes from English and means Search Engine Optimization, that is, Optimization for Search Systems.

Each search system, such as Google, Bing, and DuckDuckGo, use certain criteria to rank the sites in their directories.

If there are criteria, there is also the possibility of optimizing our sites so that we are ranked better. This action of optimizing the site is SEO.

For That SEO is important

We’ve been through a lot of topics here in this series of How to Create a Site and one of the main concepts is that we have a goal for the creation and existence of the sites we develop.

I dare say that for most cases, an important goal is for people to visit our site. We commonly call this process “Traffic”; more specifically, generate traffic.

We can pay for advertising on traditional media channels (tv and radio), put our website in an event, print flyers and mainly pay for social media or search system for a link from our site to be distributed.

We call this type of traffic Paid Traffic and it doesn’t have much to do with SEO.

Now, there is another type of traffic that is Organic Traffic. Here we refer to people who access our site from unpaid searches and exploits.

When you optimize your site for Google, for example, it’s possible that even without paying you will appear among the top positions in the listing of a particular search for a user.

If that person you’ve sought to click on your site will enter your site ‘organically’.

Then I ask you:

Is it better to pay for all traffic on your site or have people access it for free?

90% of all people who search on Google end up clicking links only on the first page. So good SEO work can help you a lot in winning the top positions for the keywords you want to rank for. Let’s talk a little more about this subject below.

Search types

One of the first steps in understanding SEO strategies is to understand why people search in search engines.

Is it to find out something? To remember something you saw? Or who knows to buy some product?

I’m not going to try to define a limited number of search types here because I don’t like this kind of closed definition, but I’ll introduce some possible ones.

a) Search for information

This type of research is one in which we are searching for knowledge, whether exploratory or punctual.

  • “How SEO Works”
  • “Best Sources of 2020”
  • “Dollar today”
  • “Ingredients for sweet bread”

Google, like other search engines, understand the content of your site (below I explain more how this occurs) and seek to deliver the best result for your users’ searches.

That’s why, when you produce content that resupposes the needs of the above searches nicely, your site is more likely to rank higher on those keywords.

In this type of search the user does not know exactly which site it will stop on. What is desired is the information that will solve your issues or satisfy your needs by knowledge.

b) Search by product or service

Another large part of search engine searches are related to the willingness to conduct a business transaction.

Hiring a service, buying a product, or comparing prices are common searches of this kind.

As here what is at stake is the opportunity to get a customer, many companies buy keywords to appear in the top places and win over the potential customer.

Some examples:

  • “Racing tennis”
  • “Bakery in the center of Belo Horizonte”
  • “ERP for small businesses”
  • “By Unwr how”

See that some of the searches have location definitions. Google, like others, knows more or less where you are and organize search results taking that into account. Let’s explore this further.

c) Search by shortcut

Another common way to search is for companies or names you already know and know exactly where you want to go, but it’s “easier” to type in Google to find the site.

Some examples:

  • “Igloo Online”
  • “Facebook Blog”
  • “Brazil Wikipedia”

d) Vague search

There’s also that kind of research that we don’t necessarily know what we want, but rather we’re looking for something vague online in a particular niche.

  • “Online games”
  • “Gossip”
  • “News”

2 – Fundamentals of SEO (Search Engine Optimization)

Now that we’ve got a little more understanding of what SEO is, it’s time to explore some of its features. In particular, I’ll explain – above – how Google works, what types of optimization we can focus on and also some alerts.

How Google Works

Let’s use Google for our example because it is the largest search system today and, I think it’s quiet to say, it’s also the most sophisticated.

Just as very well explained by Matt Cutts, a very popular subject in the area of SEO and part of the Google team, in the video linked, when we do a google search we are not doing an internet search, but in google’s own index.

Index is a huge database containing information about all the pages and websites that the tool has been able to find.

A brilliant part of the indexing system is how Google finds a page. It all starts with a crawler (automatic tool that accesses a website) that is nicknamed Spider.

Google Spiders access a particular page of a site, understand and save that content along with several other variables, and in particular pay attention to the links that page has.

It then accesses all linked pages from the home page and does the same procedure for each subsequent one. This means that after a few readings of these links, billions of pages end up being read and explored.

When someone then performs a search on Google, the tool identifies all those pages that may have to do with search and organizes them based on more than 200 different factors to determine which is most likely for the best results to come first.

The raw reality of the competition

Knowing a little bit about how it works and what the factors are, then we just have to optimize and we’ll come first, right?

Well, it’s not that easy.

I’ve heard the following sentence from customers a few times:

“When I google I’m not at first, there’s something wrong.”

Then when I go to see, the customer searched for “clothes” and only because he sells clothes thinks he will already come first.

It’s totally understandable this kind of thinking when you don’t understand how Google or other search systems work. However, now that we know we need to understand that it is not easy to rank.

We’ll explore the keywords further, but I’ll tell you that there are searches/keywords that receive thousands of searches every day. “Clothes” is probably one of those and, of course, are very competitive.

Tens, hundreds or thousands of blogs, websites and content are competing and are optimized to stay ahead.

Some ranking factors simply require a lot of effort and there’s no getting away from it.

Types of optimization

To give you an idea of the types of factors that are related to Google’s ranking system, let’s divide among a few categories.

Throughout the text we will explore some important factors and under which we have control.

However, I must put already face the most important of all:

Content!

Produce good content frequently and eventually get great positions.

Categories:

  • Domain – age, name, history, privacy.
  • Page-level – Tags, meta description, titles, subtitles, load speed, media, content size, content relevance.
  • Site level – Trust, sitemap, uptime (time the site is online), security certificate, terms of service, privacy policy.
  • Backlink – Number of links pointing to your site and/or page and from whom these links are.
  • User interaction – Time on the page, bounce rate, comments, direct traffic.
  • Brand signs – brand searches, social profiles, authority.
  • Spam factors – Redirects, backlink schemes, popup, advertisements, blacklist.
  • Following rules – Location, information architecture, image results.

3 – Keyword Search

I’ve mentioned these keywords a few times, so it’s time to delve into the subject.

When we do a search on Google or other search engines, we type in the bar what we want to find.

What we type is the keyword.

  • How many Years the obama Have?”
  • “Cell structure”
  • “How to optimize my site”
  • “Igloo” (2008)

A keyword can be composed of a single word or several in sequence.

When we seek to optimize our SEO pages, we should keep in mind a keyword or set of keywords we want to rank in.

Here comes one of the most complex parts about optimization: Keyword Search.

How keywords work

First, I take up the case I mentioned above the customer wishing to rank first for the word “clothes”.

Each keyword receives a certain amount of searches per day, month, or year on Google. If the volume of searches is high, then there will probably be many companies and people interested in producing content to gain the large number of potential visitors.

Here is a good time to comment that the click difference between the first search result and the second (at least in some references and personal experience) is huge.

More than half of people can click on the first result.

If you sell clothes, how about receiving more than 80,000 visitors and potential customers per month with only a good ranking in that single keyword?

If we consider that with a paid advertising you would have to pay at least about $ 0.50 for each click of this, only with a good ranking you are not spending at least 40 thousand reais per month on that single word.

Many companies will invest heavily to rank well in that kind of word. And the more this happens, the more competitive and difficult it is for a new site to enter the race.

Therefore, currently when we seek a better ranking, especially on younger and less popular sites, we search for less generic keywords, with a smaller volume and with a higher specificity.

Example:

  • “Moss green men’s gym clothes in Sao Paulo”

Ridiculous example, but it illustrates the point that we can narrow our efforts to gain good placements in keywords that are closer to what we sell or the subject we talk about on our sites in this way.

We give the name “long tail” for that kind of word. One suggestion is not to go much beyond about 4 words within that keyword to not be so specific that ends up not having even half the research per month.

Keyword search

From the moment we understand how everything works, it’s time to find out which keywords to choose. Then comes another part that gives an article by itself, but I’ll summarize here and present you with references to delve deeper.

In several previous articles in this series we mentioned the need to understand our users, visitors or potential customers. Everyone who enters our site. The people we want to impact with our services, products or ideas.

Understanding this “persona” also helps to understand what kind of research these people are doing.

Knowing this and also understanding what our site has to offer (niche, product, differential, category, etc.) we can then use some tools to help us.

However, first only a few aids:

  1. Keywords such as “women’s clothing” and “women’s clothing” are very similar and can be considered equal in their optimizations.
  2. When you rank for any keyword, you might as well rank for its synonyms and other semantically similar words.
  3. Try to be specific in keywords that can be interpreted in several ways. “Mango” can be a fruit, a type of Japanese design or a piece of your shirt. At the same time it can be a fruit Mango palmer, Tommy and so on. Being specific helps.

Keyword search tools

The tools below are very good and most of it is free. I had to mention some of the paid because, deep down, they are the best, with more data and more possibilities of results for those who work with this type of optimization.

However, for those who are starting out it is not worth paying at all.

Also, I introduce some other resources to continue your search:

With this, we close our theoretical part. Get in on the action!

4th – SEO In page (On-page SEO)

Of all those factors, let’s explore some points that we have a lot of control. So let’s start with the main one: your page!

If you are using WordPress and a theme or template that has been built with best practices, then a part of what I will talk about will already be done for you. However, some free themes or when we venture ourselves without much knowledge we may end up creating structures not optimized for SEO.

It’s worth noting that some optimizations are directly related to Google’s factors. Others are related to elements that help in some factor. See the difference:

  • Keyword in title – Factor that Google uses.
  • Keyword and caution when writing meta description – Google does not use this text for the summary that appears in the listing. If this description is well done, it can help with the amount of clicks to your site. The amount of clicks will help you climb the ranks.

Therefore, I will list some of the main points of page optimization.

Structure and Content

  • Keyword in Title: Try to use it in the title of your article and pages. If you’re using a live HTML site, add that title within the tag<title>.</title> More deeply, try to start your title with the keyword.
  • Keyword in a well-thought-out goal description: Although Google no longer uses Meta description for relevance assessment, you can work it to get the user’s attention by searching on Google. If you have a meta description on your page, Google will use it for the description in the listing. If not, it will use the beginning of your text on the site.
  • Keyword in tag H1: H1 (header 1) is the main title of your page. Many themes in WordPress already come as default the title of the post as part of the tag<title>and also<h1>, but it is important to mention that they are different things.</h1></title> Also, I suggest having only one H1 on your page.
  • Keyword at the beginning of the content: Right in the first paragraph add the keyword in focus to both help your reader understand what it’s about and show Google that this is an important word or theme in your text.
  • Keyword and URL extension: We’ve already commented on URL in the series, so to complete it is also important that the path of your URL contains the keyword and also not too long (it’s a recommendation that even recently had good results when leaving long names in the URL for smaller paths.
  • Keyword density: In the past it was enough to fill the text with the keyword to “optimize” your SEO. However, currently this no longer works and Google may even penalize if you abuse and repeat an expression 2 every normal word. At the same time, we can still repeat the keyword a few times during the text to emphasize it. Being natural, there is no problem and help yet.
  • Content size: Several tests have already been done with respect to this point, and in fact, larger and more complete content tends to occupy the top positions of a given subject. A size reference is between 1500 and 2000 words.
  • Latent Semantic Indexing (LSI): We have already commented on this subject above. Here it has to do with specifying words that can have multiple senses. Remember the sleeve?
  • Content Depth: This point is related to the amount of words on your page or article. Google can understand whether you’re exploring a subject deeply or just in a simplistic way. Of course, deeper will help someone else who is wanting to learn about it and therefore Google will like it more.
  • Page opening speed: It’s no mystery that the speed of your site is one of the most important factors for the success of your site. Not only will a good portion of visitors give up if your site takes too long to load, but Google analyzes it to rank you. I put together an article here to help you with that.
  • Image optimization: Optimizing your site’s images means not making them heavy (always fetch less than 200kb) or filling in title, alt and caption and/or description information. In addition to improving Google’s reading and ranking, you also help the accessibility of e-readers and other devices.
  • Content update and age: Google tends to favor content that is updated frequently in contrast to abandoned text or websites. Some studies indicate that more significant changes are better considered than just correcting a typo or similar thing. I did a test that already lasts almost three years with this issue updating some articles from year to year and they only grew in relevance in contrast to articles I ‘dropped’ without updating.
  • Quality links from content: When you direct your readers and visitors to other cool and complementary content sources it shows that you have ‘base’ for what you’re saying and also helps users. Points for you.
  • Content Origin: The golden tip is don’t copy content. Who has been copied does not like, Google does not like and deep down will not help you in much. I already translated some articles at the beginning of the blog when I was testing things. Interestingly I think the only one that worked was the one that really I contacted the author who had written similar in English and asked permission to reproduce in Portuguese. So, having permission and linking to the original, can work and be cool.
  • Internal backlinks: We’ll explore backlinks in more detail below, but here it’s worth mentioning that it’s important that you create links between your content whenever possible. It will help your users with more information, improve their bounce rate and also help in their SEO.
  • Friendly layout: Google can analyze a lot of our sites, including whether the layout is right. Even if you register in Google Search Console Google itself will send you some notifications explaining that part of your layout is bad. Something like, “Buttons on the mobile are too small.” This point also helps you both in the index ranking and indirectly in the retention rate, etc.

5 – TECHNICAL SEO

Technical SEO is a somewhat vague term, but it is the most popular among those I found to represent some optimizations that involve configurations… Well… about your site.

Structured data, sitemap, robots.txt and more are terms that not only seem technical but often not so simple to set up without a technical knowledge.

Simbora to the list:

  • Uptime: This English name refers to how long your site gets online. As we’ve seen in previous chapters on servers of our journey to create a website, our sites are on a server. If there are any problems on the site or server, neither Google nor any visitor will be able to access it. Google may even penalize depending on the frequency and amount of time offline. I suggest the UptimeRobot tool to monitor your websites for free.
  • Sitemap XML: Another foreign word, now meaning site map. Several search engines allow you to “manually” add which pages should be indexed to your site. We do this through a framework in XML format. In CMS like WordPress, we can add plugins that automatically generate Sitemap for us. In the case of an HTML site or other type, you can use this tool that will help you.
  • Robots.txt: Robots.txt is a file in which you write the rules for search engine crawlers/spiders. We use this file to prohibit these little robots from accessing and indexing some restricted parts of our sites and to reinforce that we want others to be exploited. I recommend having the file set up and paying attention because there is a Robots type tag <meta> that can also prevent certain page from being indexed.
  • Structured data: Do you know when you search on Google and additional information about recipes, reviews, or the company/website itself appears? These are examples of structured data. Whether via Open Graph or other formats, you can provide Google with some important information about your article, analysis, website, etc. Take a look at this Moz article to dig deeper.
  • Broken links: Eventually some of the links we reference changes, goes off the air and so on. It’s okay to have one or the other link that doesn’t work anymore, but always try to fix them because many broken links also negatively influence your ranking.
  • Redirects: There are several types of redirects and moments that are very useful. Redirecting a domain without www to one with www or from an http to an https are quiet examples. If you switch from one domain to another too or change the URL of a site is also cool. But there’s a time when you’ve got the three of you up together, and then it starts to get complicated. Not only does it take time to load the site, it also creates confusion in the crawlers and spiders that index your site. The rule here is to be careful and not use too much.
  • Site errors: Neither users nor Google like sites with too many errors or broken. Staying tuned for errors is super important to ensure the best experience and SEO. A tip here is to learn how to visualize errors with the console in your browser’s Dev Tools.
  • Malware: If you are using WordPress this point is especially important because this CMS is the most targeted for intrusions, viruses and malware. There are ways to identify if a site is infected or not, so stay connected to it often as it will not only damage your rank but also bring you other various problems.
  • Search Console: I have mentioned briefly about this Google tool, but reinforcement here for you to create an account in Google Search Console and register your site. You’ll have access to various performance analysis tools for your site on Google, and you can also submit your sitemap there.
  • Multilingual: A common resource on websites is to offer it in several languages. The tip at this point is to be consistent in the way it presents the language difference in the structure of your website. Whether it’s with a subdomain (en.site.com, pt.site.com) or as a path in the URL (site.com/en, site.com/pt), it’s consistent and doesn’t mix. Also, use the meta tag ‘lang’ to inform the language of the page.
  • Subdomains: Subdomains (which comes before your domain name, such as websites.igluonline.com) are an important part of organizing multiple sites from a single company, person, or project. A nice part is that subdomains count towards the trust of the main domain, however they are treated differently by Google. In fact, you should add separate properties to your Google Search Console for each subdomain.

6 – Off-page SEO

So far we work with optimizations that we have virtually total control. Within our website, with our domain and our server.

Now comes the part that I find most difficult.

They are optimizations that have a very big effect on Google’s trust with our sites and depend on others.

When we use “off-page” time we mean that they are elements outside of our pages. That is, links that other people share on social networks, links to our sites that other sites and blogs add to us and so on.

This element of quality links to our site has been a central part of Google’s algorithm since its inception. And it makes sense, right? If a text of ours is referenced by many other people and websites, then it is probably quality content.

External builing link

The most common term for strategies of conquering links from other sites to ours is link building. Link building.

There are several ways, cool or not, to get more sites linking us. I also explain here that “pilantras” strategies tend to work less and less.

Some examples of pilantragem:

  • PBN (Private Blog Network): it is a type of strategy that an individual or company creates multiple websites and makes them link to each other to generate relevance.
  • Spam comments: Join a million blogs or online sites and leave commenting with a link to your site. Or worse, put together a little robot that does it automatic for you.
  • Crowded forums with links to your site: Some studies have already shown that links coming from forums or similar have a much lower weight than more natural links or even coming from sites.

So what can work?

I’ll present some cool strategies, but I suggest delving into the resources presented to perform them in the best way.

*I know that many of the features I present are not in Portuguese, but if you are using a modern browser you can translate the entire page with one click.

An important information is also that good links will help you grow, but bad links will hurt you. So conquering links from obscure websites or domains on Google’s ‘blacklist’ will make your reputation with the tool fall.

Before also entering the points, I need to explain an important detail about the quality of the link.

Google calculates the authority of a particular domain and/or page all the time. Think of it as the reputation of the online site. A site with a history of good content, widely shared and referenced probably has a high authority. Already a site that has just been created will be considered as neutral. Finally, a site with a history of bad content and spam will have a pretty bad reputation.

The difference of you getting a link on a page in the G1 portal will have a much greater weight than a link on the neighbor’s newly created blog.

Link aspects

  • Link text: What is written in the text or word linking to your site has to do with the keywords of your content?
  • Link location: Where on the page is the link located? In general, the higher up, the better.
  • Link source: I do not speak here of typography, but rather of what I mentioned above about the authority of the page and domain linking you.
  • Number of links: How many different links are pointing to your page? Equal links on multiple pages of a single site can be considered as just one.
  • Variety of linking domains: The more different domains with good reputation linking to your site, the better. Even this is one of the main factors to improve SEO.
  • Link nationality: Are the pages linking to your site in the same language or different? Does that make sense? Links in your region tend to count more.
  • Link age: How long has the link been there? It is important to constantly search for new links to demonstrate the relevance of the content even after some time.

Strategies for link building

  • Produce quality content: I mentioned above that content is the most important. As a matter of fact, it is! If you make good content, others will want to share and link your site as a reference on that subject.
  • List content: One type of content that tends to be widely shared are those “10 tips for this and that”, “5 proven ways of blablabla”. It can help a lot in sharing.
  • Original and complete content: We’ve already commented that Google likes full and original content. People too! So inclsuive, which Google likes.
  • Outreach: Another term in English that is used a lot to represent the action of you contacting other websites, blogs and portals in search of partnerships. A nice way is for you to do a search on the sites that reference others in the subject you want to rank. Then produce excellent content on this subject and contact these sites suggesting that they add your site as a reference in a particular post. I get that kind of request quite a lot here at Igloo!
  • Guest post: A nice way is when you contact some portal or blog and suggest writing yourself a relevant and good article for them to publish. They get good text and you can put a link on it to your site.
  • Fix broken links from others: A nice way to get links is to enter access blogs and websites that have content on the themes of your keywords in search of broken links. This article can help you. Then just contact us by stating the broken link and suggesting yours as a replacement. Help someone else’s website and help you at the same time.

Social

It’s worth mentioning that even outside of Google, other social networks serve as indicators of relevance to your site.

Is your Facebook page true, has real interactions and is properly connected to your site?

It’s worth taking the time to invest and work on social networks to help with your SEO strategies.

The Backlinko website, which I use a lot as a reference in this matter, pointed out a Google patent to determine whether a social network is fake or not. This serves as an indication of a possible analysis in this sense.

7 – SEO for video

For a while now, Google has been prioritizing videos in your search in the first results of your searches.

In addition, YouTube itself is among the most used search systems in the world.

If we can do SEO for our sites, we can also for the videos we add on YouTube.

However, before that it is worth an information about articles and pages that have videos or other media in them. Google can rank you better if your content has these media beyond text only.

YouTube

Some of the above concepts will work very similarly. For example, it’s recommended to do a keyword search when creating your videos and more specifically create the title, tags, and description of your videos.

Here are some cool strategies to better rank your videos:

  • Retention: Possibly the most important factor to grow in relevance on YouTube is to produce content that holds the viewer’s or viewer’s attention. That is, follow good practices of:
    • Good audio
    • No winding
    • Clean and, if possible, good quality video too
    • Relevant content that delivers the promised in the title
  • Comments: If people are commenting on your video, it’s a good indicator of quality and YouTube takes that into account to better position you in searches.
  • Action after watching the video: If users subscribe to your channel after watching your content is a great indication that it’s good content.
  • Title: The title serves both to indicate the subject of your video and also to draw the attention of the user’s click. The higher the click-through rate, the better this indicator will be that it is something relevant to the search for that particular keyword.
  • Video size: The size of the video, as well as our written content, is a strong point for better placements.
  • Likes and dislikes: Of course, more engagement is better.
  • Description: Something I’ve seen many videos neglect is description. Take advantage of this space to describe with a lot of information using the keywords you want.
  • Tags: The use of tags is also super important to better rank on what subject your video fits. Here it is worth focusing on those tags that make sense and not abuse with random tags just to try to conquer more unfocused traffic.
  • Channel page: Optimizing your channel page helps YouTube and, as a result, Google better understand what videos you produce and help you better rank those keywords related to your channel theme.

8 – Trends

Now that we’ve gone through the main points about SEO, I’m going to comment a little bit on elements that are in progress and are worth a little deeper analysis.

In particular, forward trends that are increasingly relevant in the ranking algorithms of Google and other search engines. Therefore, also very relevant to SEO.

RankBrain and user experience

One of the factors that has been talked about SEO today is this Google RankBrain.

Chic name, but what does it mean?

Basically it is an artificial intelligence algorithm that seeks to understand the user’s actions and use this information to better determine whether our content is good or not.

Imagine you’re in a Google search for the keyword ‘digital marketing’. Your result is in fourth place, but you have a flashy title and a description that caught your eye.

The user you searched decided to click on your link. This is a strong indicator that maybe your site is actually better than the ones above.

However, after clicking your site is confused and the user has spent only 10 seconds there. Pressed the back button in the browser and went back to the search.

Okay, RankBrain figured he’s not that good after all.

For this reason, elements related to the user experience on our sites is so important.

Are the text or elements of our website clear? Easy-to-read font, nice visuals, fast page opening speed, visuals and others are important to generate the best experience.

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As I mentioned above, a good title and description can help you stand out in a Google search.

It is worth testing and really seeking to draw attention to the resolution of the possible problem that users searching for your keyword have.

Search: “vegan restaurant in Recife”

Results:

  1. “List of the best vegan restaurants in Recife tested by us”
  2. “Good family restaurant in Recife with vegan options”

Which one would you click? I, being vegan, prefer to click on the first to give me more options and direction from someone who has actually tested and can recommend me the best.

Mobile first and AMP

Most of the online traffic comes from mobile phones. In addition, the amount of devices that are connecting to the internet is growing infinitely. In a little while the beer can will have a touch screen with a 4g chip to tell you the temperature in your favorite app.

Therefore, our sites and content need to be optimized for optimized access on any device, screen or system.

I also suggest taking a look at AMP, which is a Google project, so that Google itself optimizes the delivery of compatible content for mobile devices.

Optimization for voice search

One last tip to help you think about SEO strategies is to optimize for voice searches.

We can use Alexa, Siri, Google Now and others to do internet searches. So if you create content that asks questions and answers it, it’s possible that Google understands that purpose and provides your answers to questions asked by users through voice.

This feature here will help you explore this topic further.

Conclusion

Ufa! 6,000 words from why we finished this article here on SEO.

Of course, this article is constantly developing because what is important for optimizing pages on Google and other search engines constantly changes.

Finally, I will recall some elements that are more important to SEO:

  • Domains that link to your site
  • Click-through rate on your site in search results
  • Authority and legitimacy of your domain
  • Usability on different devices
  • Content quality

So if you liked this article, consider sharing it. Also, I want to know your experience by applying the tips here on your own websites. Leave it in the comments!

Enjoy!

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André Lug

André Lug

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